Three new programs launch at media center

Central Florida Future – Article Online  

By Cassie Turner

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Published: Wednesday, December 2, 2009

Updated: Wednesday, December 2, 2009

Emre Kelly

UCF’s Center for Emerging Media in Downtown Orlando celebrated the addition of three new programs, increasing student options and solidifying key concepts: partnership, collaboration and replication.

About 12,500 square feet of remodeled space is now dedicated to UCF’s MFA in Studio Art & the Computer; Flying Horse Editions, UCF’s non-profit fine arts press; and Citylab-Orlando, a University of Florida graduate-level architecture program.

These programs join several other high-profile programs at the center: The Florida Interactive Entertainment Academy, UCF’s graduate video-gaming school; Vicon Entertainment’s House of Moves, one of the largest motion-capture studios on the East Coast; and the soundstage and editing suites of Studio 500.

“The Center for Emerging Media’s mission is to expand programs, access and opportunities for upper-level undergraduate and graduate emerging media students in Orlando, while furthering the city’s vision for a creative village that will connect professionals with students to help them land high-paying jobs upon graduation," said Chad Binette of UCF News & Information.

Rogier van Etten, a software engineer at 360Ed and 2007 graduate of FIEA, said they are instrumental in securing employer interviews for students. 360Ed focuses on games with high educational content. 

"The best thing you get from FIEA is teamwork: how to be an effective collaborator; how to be an effective communicator; how to be a valuable member of a team," said van Etten. "The skills you can get other places — it’s the team aspect that really stands out."

"We want to replicate what happens in the industry. Collaboration between students, departments and the community is the idea behind the entire building," said FIEA’s communications and admissions director, Todd Deery.

Professors encouraged Brittany Metz, a second-year MFA studio art & the computer graduate student, to get out of her box and focus on different mediums. Metz said she joined the program because the focus is concentrated on your own artwork, and the digital media aspect allowed flexibility and broad-range artistic expression.

"I’m drawn to whimsical, childlike, nostalgic things,” Metz said, “things I can create a story out of or that recall the past. 

Adding to the community learning and work experience environment, Flying Horse Editions brings in visiting artists who provide students with critiques and real-world experience lectures, said director Theo Lotz.

Beginning fall 2010, a creative partnership with Valencia Community College and the University of Florida will allow students to obtain a bachelor of design in architecture degree.

Michael Kuenstle, associate professor at the UF school of architecture, said the symbiotic relationship benefits students, faculty and community.

"Architecture is an urban endeavor. Students will gain a professional degree, immersed in the subject they are studying, while still living in Orlando, and we are able to teach in an urban environment, using the city as a library and teaching tool," Kuenstle said.

According to the UCF Web site, through a 2+2+2 program, students earn an associate’s degree through Valencia, a bachelor’s degree at UCF and a master’s at UF. The program aims at preparing students for careers in professional architecture, construction management and industrial design.

In the meantime, UCF undergraduate students and graduate students will be able to take elective courses at Citylab-Orlando and collaborate with top design, construction and planning faculty members from UF, said Binette.

Currently, Citylab-Orlando is working on a local urban redesign project to address different uses for future public space beneath Interstate 4 in Downtown Orlando.